Mystery USB's

http://uk.xbox360.ign.com/articles/108/1081872p1.html

Basically these USB's have been sent to game stores whic doed information. alot of games are starting to use this viral marketing (the first i rmemeber was portal but I'm sure it wasn't really the first).

Any ideas?

Cool stuff :D I love those type of marketing campaigns, they are always a lot more interesting than a shitty one minute commercial. Personally, I think it's for singularity, as COD: Black Ops isn't really going to need extra marketing, it pretty much markets itself. I had never even heard of singularity until reading that article, which makes me think they would want to base a viral campaign on a title with less hype. Almost everyone who has a xbox, that I know, buys the COD games.

So viral campaign or not, COD isn't going to sell much differently.

I don't think it's cod for that fact. Also isn't it a bit soon to bring out a new cod??

>inserting unknown USB devices in a live computing environment

Yeah, real smart campaign.

spyware wrote: >inserting unknown USB devices in a live computing environment

Yeah, real smart campaign. I'd do it, I like to live on the edge =]