AVG says it can sell your browsing data in updated privacy policy

AVG has updated its privacy policys language, and in the amended document, the security firm admits that it can "make money from [its] free offerings with non-personal data." These "non-personal" info include your devices brand, language and apps in use, among other things. The company is adamant that it does not sell anything with identifying information, and the data that it does collect is anonymized and stored without anything that can link it back to you. According to the updated policy, AVG can collect data you yourself provide – plus, it can use cookies to track your searches and your activities on websites, apps and other products. It can then use those details to "build anonymous data profiles" or create statistical information, which it can then sell.

A spokesperson from the company said that AVG updated the language to be more transparent and make sure people know that it can make money off its free products using their information. The new rules will take effect on October 15th, 2015 and by continuing to use AVG after that, you already agree to the collection – unless you take the steps to opt out. The spokesperson said that "users who do not want [the security firm] to use non-personal data in this way will be able to turn it off."